Your company is working to make the world better. But how do you know the initiatives and campaigns you’re undertaking are having a tangible impact? And how close are you, really, to reaching your business and mission-driven goals? Here’s our guide on how to set SMART goals in cause marketing.

• Purpose-Driven Marketing Tips /

Salt Spring Coffee is filling Canadians’ cups with positive impact. Learn how they’re brewing up good for people and planet in this exclusive interview with Veronica Meas, Digital Marketing Specialist.

• Make The World Better Magazine /

Plan International Canada is on a mission to help children in underdeveloped countries reach their full potential. Learn more about how they’re promoting gender equality and safeguarding children’s rights in this exclusive interview, as featured in Make the World Better Magazine.

• Make The World Better Magazine /

Actionable ways purpose-driven brands can amplify impact online

• Purpose-Driven Marketing Tips /

Try as we might, the human brain is not impervious to holding unconscious assumptions, beliefs, attitudes, and stereotypes about certain groups, also known as unconscious biases. This can have unwanted consequences for your organization, but if you challenge these unconscious biases, there are many benefits. Here’s our guide on how to address them.

• Purpose-Driven Marketing Tips /

Content may be king, but it also requires a significant investment of effort and resources. Constantly churning out new content pieces to be your next “crowning achievement” requires a lot of researching, writing, editing, approving, and publishing. That’s why we’ve outlined five ways to repurpose evergreen content and reap the many benefits of doing so.

• Purpose-Driven Marketing Tips /

It seems like more and more people are taking control of their wealth through self-directed investing. However, trying to find comprehensive information about online brokerages isn’t always easy. That’s why Sparx Trading was born. Find out how Sparx Trading helps make the world better via successful content marketing that empowers Canadians to improve their financial wellbeing with accessible a...

• Work Life & Culture /

Following the heightened activity of ongoing ground-breaking movements like Black Lives Matter, there has been a groundswell of corporate engagement on issues that affect marginalized folks, including within marketing campaigns. There are many benefits to adding diversity to your marketing efforts, but in order to avoid performative or disingenuous “woke-washing,” we’ve created a guide on how t...

• Purpose-Driven Marketing Tips /

Impact organizations, companies with a goal of positive social, cultural, or environmental impact, are on the rise. However, how do these organizations broadcast their message to reach the right people with the right message? Here’s our guide to creating a marketing strategy to effectively and authentically promote your impact organization.

• Purpose-Driven Marketing Tips /

More employees than ever worked from home during the COVID-19 pandemic. As we enter a post-lockdown reality, many professionals are considering working remotely on a permanent basis to both better themselves and the environment. Here’s our list of 8 benefits of working from home that can help make the world better.

• Purpose-Driven Marketing Tips /
• Work Life & Culture /