June is Pride month, which means it’s a great time for your organization to live its values and support the LGBTQ+ community. However, it’s important to make sure your efforts aren’t “rainbow-washing.” Here’s our guide on how to be a true ally this Pride month, and beyond.
June is Pride month, which means it’s a great time for your organization to live its values and support the LGBTQ+ community. However, it’s important to make sure your efforts aren’t “rainbow-washing.” Here’s our guide on how to be a true ally this Pride month, and beyond.
When it comes to your brand strategy, no detail is too small. Even our font helps get key messages about Sparx Publishing Group across, including who we are, what inspires us, and what we think the future holds. Keep reading to learn more about our typeface, Proxima Nova, and how it reflects our anything-is-possible brand and values.
Sustainability can be a powerful key to unlocking previously untapped markets. Doing things differently makes us think and innovate – and as it turns out, that’s a trait consumers will pay more for. Read on for entrepreneurs that inspire us and Sparx’s 3 Ps of sustainability.
Online advertising is big business, but it can be daunting to the uninitiated. The marketing experts at Sparx Publishing Group break down this sometimes confusing world and explore the future of advertising.
Doing better isn’t always easy, but it’s definitely worth pursuing. We took Sparx Publishing Group’s mission of “Content to make the world better” and put it into action. Check out some of the initiatives we undertook, and discover the lessons we learned along the way.
Sparx Publishing Group’s in-house publication, SparxTrading.com, recently released the latest issue of the Look Back / Look Ahead magazine, a one-of-a-kind series that provides a unique glimpse into the world of do-it-yourself investing. Learn more about the magazine and about how Sparx Trading aims to impact the world with this valuable content.
Doing marketing work in a remote environment has its challenges, but leaning into effective communication can make your team just as agile as when working in the office together. Each segment of the Sparx Publishing team shares some essential tips for working from home effectively, from using video calls to setting boundaries to taking breaks.
Sparx Publishing Group shares three TED Talks that capture the essence of our motto of “content to make the world better,” which we hope will spark inspiration in our audiences. By watching these talks, viewers will learn how to tell a good story, expand their mission, and spread goodness through innovation within their community.
The final installment of our three-part series on business blogging includes tips for putting together a highly effective blog, with examples that companies can learn from. In addition, Sparx provides information about alternative digital marketing tools that can help elevate your brand.
Optimism, out-of-the-box thinking, and pioneering ideas – that’s just a typical day’s work for forward-thinking marketing leaders Seth Godin, Simon Sinek, and Marie Forleo. And they’re all striving, each in their own way, to help make the world better.