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The final installment of our three-part series on business blogging includes tips for putting together a highly effective blog, with examples that companies can learn from. In addition, Sparx provides information about alternative digital marketing tools that can help elevate your brand.

Optimism, out-of-the-box thinking, and pioneering ideas – that’s just a typical day’s work for forward-thinking marketing leaders Seth Godin, Simon Sinek, and Marie Forleo. And they’re all striving, each in their own way, to help make the world better.

This is the second installment of our three-part series on business blogging. It covers four important drivers that determine whether or not your company blog will succeed: commitment, continuity, competition, and cost.

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