Rebranding the Canadian Stewardship Conference as the Canadian EPR Forum

For two decades, the Canadian Stewardship Conference has been Canada’s principal forum for industry, government, and other stakeholders to talk about extended producer responsibility (EPR) and the circular economy. The Canadian Product Stewardship Council (CPSC) brought Sparx on in August 2025 to market it.

The first job was a new name and identity. The conference became the Canadian EPR Forum, with a new logo and brand, a bilingual announcement in December 2025, and a switch of the social handle, logos, website, and email address to match.

From there we ran the marketing for the 2026 forum, held September 14–16 at the Fairmont Le Château Frontenac in Québec City. On the website, we wrote and updated the pages for the call for speakers, sponsorship, registration, the agenda, speakers, and sponsors, and supported the conference app. We designed the bilingual sponsorship brochure, a LinkedIn banner, a print ad for Circular Economy Magazine, and a set of bilingual signs for the event. We wrote the newsletters, from the call for speakers and sponsorship tiers through the early-bird series to the app launch. We also wrote the social posts that announced the sponsors and the board.

The 2026 Canadian EPR Forum sold out, and the next event, the Atlantic Roundtable in Halifax in April 2027, is already announced, with its own sponsorship brochure in progress.