Marketing services built for circularity
Ready to accelerate circular economy adoption? Here are the four problems organizations in the sector most often bring us, and the full-service team that solves them.
Content and editorial
Recovery rates and producer obligations don’t explain themselves. We turn them into articles and magazines people read to the end, and take each one from first idea to publication.
Brand and positioning
When a funder or regulator looks you up, your brand should make the case before you do. We develop the tagline, logo, and guidelines behind it, so every audience hears one consistent story.
Social and community
A stewardship program only works if people take part. We plan and run the social media, advertising, and events that get your community involved, with nearly 20,000 social media posts written for clients so far.
Analytics and reporting
Funders and boards want proof. Each month we report what moved, explain why, and recommend what to try next.
A full list of our marketing services
- Strategy
- Campaign planning, competitive analysis, content strategy
- Social media
- Organic posts, community management, channel setup
- Long-form content
- Blogs, magazines, whitepapers, annual reports
- Design
- Graphic design, layout, illustration, print
- Website
- Design, build, support, and maintenance
- SEO and AEO
- Technical, on-page, and answer-engine visibility
- Advertising
- Paid search, paid social, campaign management
- CRM
- Implementation, migration, and ongoing management
- Newsletters, automation, list health
- Video
- Short-form, podcast production, event capture
- UX and UI
- Interface design and usability work
Ready to get started?
- ConsultationA first call to learn about your organization and what you want your marketing to do.
- ProposalWe come back with the scope we recommend, built around the goals you raised.
- Discovery and setupOur team gets across the project and sets up your marketing systems.
- Steady-state productionWe work alongside you to produce content, track progress, and keep improving.
Frequently asked questions
What does Sparx Publishing Group do?
We’re a full-service marketing and communications agency for Canada’s circular economy. If you need to explain your work to the people who have to act on it, from the public to your regulator, that’s the job we do.
Who does Sparx work with?
Organizations building the circular economy, most often stewardship programs and recyclers. If your work involves recovering materials or meeting extended producer responsibility rules, we’re likely a good fit.
Where is Sparx based?
We’re based in Vancouver, British Columbia; however, our clients are across Canada.
What services does Sparx offer?
Our work spans brand strategy, content and social media marketing, SEO, website development, campaign execution, and more. If you’re not sure if we offer the type of service you’re looking for, don’t hesitate to reach out to us!
How is Sparx different from a general marketing agency?
We work inside the circular economy. It’s been our focus since 2021, we publish Circular Economy Magazine, and we’re members of the Recycling Councils of BC and Alberta, so you won’t spend the first month teaching us what EPR or a recovery rate means. And with clients since 2014, the marketing fundamentals are well practised too.
What does working with you look like?
During an initial call, we’ll get to know a little more about your organization, what you’d like to achieve with marketing, and any barriers you’ve currently been facing. Then, we’ll come back to you with the scope we recommend, built around the goals and the problems you raised. From there, we’ll begin with detailed discovery, getting our team across the project and developing our next steps to set up your marketing systems. Once that’s done, we’re ready to make your marketing shine! Our coordination and production team will be working alongside you to develop content, track progress, and make improvements.
How do I get in touch?
We’d love to hear from you! You can submit an inquiry on our contact page, email info@sparxpg.com, or call (604) 488-1097. We read every submission ourselves, and we’ll get back to you promptly!