Marketing Collateral

Dr. Victoria Hurth

Enhancing a presentation slide deck through graphic redesign

Dr. Victoria Hurth, global expert; thought leader in sustainability, ESG, and purpose governance; and Cambridge Institute for Sustainability Leadership Fellow, works globally at the intersection of academia and hands-on business to help companies become drivers of long-term wellbeing for all (sustainability).

When Dr. Hurth reached out to Sparx to elevate her presentation slide deck, we jumped at the opportunity to take it to the next level. Using brand and style guidelines provided by Dr. Hurth, our design team reimagined this 12-slide deck, redesigning graphics and figures to tie the elements together while maintaining Dr. Hurth’s signature expertise.

Pacific Services Group

Distinguishing brand personalities with tailored collateral

At the time Pacific Services Group (PSG) engaged us, they were the parent company to two full-service transfer agencies: Pacific Stock Transfer (PST was acquired by Securitize in 2022) and Capital Transfer Agency (CTA). These supporting organizations work behind the scenes to ensure the movement of stocks between buyers and sellers in the stock market functions efficiently and accurately. As a whole, PSG represents thousands of publicly listed companies and services hundreds of thousands of shareholders worldwide.

When PSG wanted to align how it promoted its businesses with the different personalities and stakeholders that each subsidiary serviced, PSG turned to Sparx to fulfill its on-demand requests and create marketing deliverables that were distinct but readily identifiable as being part of the PSG family.

Operating under quick-turnarounds, Sparx delivered marketing collateral and event marketing support that presented each subsidiary’s distinct but interrelated identity, including full-page ads, event banners with scannable QR codes, postcards, branded Zoom Backgrounds, one-pagers, and more.

Galt Foundation

Capturing audience attention with event collateral

Galt Foundation, a staffing agency for people with disabilities in the United States, entrusted Sparx with creating collateral for events that would convey its identity, expertise, and the value job seekers with disabilities bring to the workplace.

Sparx designed a tri-fold brochure to help Galt spotlight its service offerings — which was updated as needed to keep imagery, messaging, and testimonials fresh — along with two retractable banners, one aimed at job seekers to highlight industries Galt serves for hiring and the other banner aimed at employers to showcase the benefits of partnering with Galt for its staffing needs.

TPD

Crafting a campaign around diverse hiring practices in the mining industry

TPD is a recruiting and staffing agency that has provided workforce solutions for over 40 years across both the US and Canada.

When TPD wanted to help mining companies attract and retain crucial roles through essential diversity and inclusion practices, they turned to Sparx. Working alongside TPD, we built a full advertising campaign for promoting diverse hiring practices in mining, including a downloadable guide, landing page, and advertisements which were run across various search engines and social media channels.

Sparx worked within budget to run the campaign successfully, tailoring each element to the desired target audience and geography.

Work With Us Foundation

Increasing brand awareness through values-aligned collateral

Work With Us Foundation is a charity that provides employment opportunities for Canada's historically-excluded populations and connects employers with diverse, untapped talent.

When they wanted to boost brand awareness and generate marketing collateral that would support their work to build more inclusive and diverse workplaces, Sparx was ready to rise to the challenge. Delivered on time and on budget, Sparx designed and wrote a diversity and inclusion white paper — both print and digitally as a free download on its website — which we promoted via a Sparx-made banner advertisement and displayed on its WWU Diversity & Inclusion events directory blog posts.

Website Development

Dr. Victoria Hurth

Elevating a personal branded website to better promote services

Dr. Victoria Hurth helps leaders learn how to build a sustainable world through her roles as a board member, author, speaker, and more. She has cultivated a personal brand for her expertise on her website, which includes pages and sections for her speaking and writing projects, an introduction to Wellbeing & Purpose, and recommended resources.

To empower more people to get on board with the wellbeing economy, Sparx worked with Dr. Hurth on a brand-new website, which included user interface/experience (UI/UX) redesign, copywriting/editing support, graphic design, and implementation, while maintaining Dr. Hurth’s visual branding and core messages.

Capital Transfer Agency

Developing a distinct website for distinct service offerings

To cement and express Capital Transfer Agency’s identity and service offerings as unique to the rest of Pacific Services Group’s brands and services, Sparx was tasked with building an entire website for Capital Transfer Agency, a leading corporate services firm for pre-IPO and public issuers in Canada and the US

We ensured its distinctive personality shone through while remaining in harmony with Pacific Services Groups overall brand identity, communicating its team’s expertise and wide range of services through visual elements, UI, navigation, and every facet of the website.

Sparx Trading

Creating a space uniquely designed for self-directed investors

A one-stop resource for self-directed investors, from newbies to seasoned traders, Sparx Trading provides valuable information on the latest news, up-to-date promotions, and educational material within the Canadian online brokerage space.

Seeing a need for unbiased, straightforward information for Canadian self-directed online investors, Sparx Trading was born and became Sparx Publishing Group’s first marketing case study, complete with its own unique branding. To reflect the needs and user experience of DIY investors, the Sparx team built Sparx Trading’s website from scratch, including pages for deals, reviews, and online brokerage profiles, as well as a downtime tracker and ad space.

Sparx’s Website

Telling the story of who we are and what we do

Communicating our clients’ stories starts with getting it right internally. We created a website that is entirely distinct from our subsidiary, Sparx Trading, while maintaining hallmarks of our brand identity, including our colour scheme and trademark blue X.

Following a revamp, our website has a specific aesthetic: retro futurism, which was chosen as a way to visually communicate our values, mission, voice, and ideals. As we continue to strengthen our brand and dive deeper into the purpose-driven space, we are making changes to create a better user experience and express our work models, services, offerings, and portfolio while maintaining our visual brand identity.

The logo that appears at the top of our website is also a dynamic differentiator, as we use it to reflect our commitment to various purpose-driven observances or seasonal changes throughout key moments of the year.

Halo by TPD

Presenting a unique tool in a time of crisis

When the onset of COVID-19 changed workplace structure and ushered in the need to maintain strict social distancing, TPD, a recruiting and staffing agency across the US and Canada, asked Sparx to help raise awareness and inform employers of the Halo social distancing wearable.

Sparx designed and built the Halo landing page to effectively communicate the features and benefits of this tool, including through the use of visual assets. We also made copy revisions to boost SEO effectiveness and improve the user experience for those wishing to obtain the Halo wearable.

DALBAR

Making e-Delivery insights and resources readily accessible

DALBAR is a leading North American financial services market research and consulting firm performing a variety of ratings and evaluations of practices and communications that are committed to raising the standards of excellence in the financial services and healthcare industries.

With the rise in paperless communications, DALBAR needed a brand new landing page to bring in sign-ups for their e-Delivery insights and resources newsletter. Seamlessly aligned with DALBAR’s distinct branding, Sparx developed a landing page for this service that used visually-compelling elements to clearly and effectively communicate its benefits, as well as including the company’s other resources.

Ottawa Hospital

Creating a centralized resource for iron deficiency anemia education

The Division of Hematology at The Ottawa Hospital collaborated with gynecology specialists to launch Building Blood, a quality improvement project aimed at reducing blood transfusion use in the gynecologic population and addressing learning gaps in the management of iron deficiency anemia (IDA) through accessible educational resources.

To support this effort, Sparx designed and developed a single-page website (BuildingBlood.ca) to house downloadable handouts and other educational materials.

With clear, concise copy and accessible design, Sparx led the visual direction, established brand guidelines, and delivered a cohesive digital experience that brought the project to life. The final result ensures that vital information on IDA is easy to find, understand, and share.

Brand Guidelines

Grove Corporate Services

Creating a brand guidelines document

Grove Corporate Services, which provides corporate secretarial, financial, marketing, and administrative support for private and public companies, needed help devising and designing a new brand guidelines document. Knowing the importance and power of a strong central source of truth for branding, Sparx was eager to assist.

Our design team worked to brainstorm, outline, and ultimately design a new brand guidelines document, which included pages for the new tagline, voice and tone, logo, typography, colour palette, photography, iconography, and brand applications.

Grove was impressed and pleased with the new professional look and organization of the guidelines document.