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Thought Leadership
We believe our clients can lead the way to achieving real impact in their sectors. We couple our decade of expertise with theirs to showcase their game-changing insights that can help and inspire others.
Magazines
The Canadian Securities Exchange
Showcasing the CSE’s capital market savvy and expertise
The Canadian Securities Exchange (CSE), also known as the Exchange for Entrepreneurs, has a goal to provide public companies with a combination of cost-efficient access to capital markets and exceptional service.
Their flagship publication, Canadian Securities Exchange Magazine, features the stories of business leaders and entrepreneurs in the capital markets, providing discourse around the latest trends, challenges, and opportunities within a specific game-changing sector, including mining, technology, psychedelics, cannabis, and plant-based foods.
Sparx is involved in every step of the creation process, from developing the flatplan, editing copy, and creating supplementary content, to filling advertising space. We have an excellent track record of delivering on time, on budget, and exceeding the CSE’s expectations, so they can proudly distribute these publications at events and via their digital channels.
Sparx’s Make The World Better Magazine
Putting words to page to amplify good
Make The World Better Magazine is Sparx’s digital and print publication, which shares the incredible stories of organizations and individuals that are driving positive impact. Each issue shines a light on game-changing initiatives to spark conversation, raise awareness, and inspire communities to work together to build a better future.
To create each issue, we start by reaching out to various impact-driven individuals and organizations we would like to feature based on the theme of the issue. Then, we design flatplans, copyedit interviews, write articles to match the theme, and meticulously craft every page.
Upon publication, we release social media content and blog posts to announce the launch, highlight featured companies and individuals, and further amplify the good that’s being done by our featured guests.
Collaborating on a special Wellbeing Economy issue
We had the pleasure of working with internationally-renowned experts in purpose and wellbeing, Dr. Victoria Hurth and Professor Lorenzo Fioramonti, for a special Wellbeing Economy issue of Make The World Better Magazine.
While Sparx provided copyediting, design, and project management, the companies, organizations, and content in this edition were curated by Dr. Victoria Hurth and Professor Lorenzo Fioramonti. The duo also penned two in-depth editorials that bring into hyperfocus the perils of maintaining a “business as usual” approach and offer the clearest arguments in favour of pursuing a Wellbeing Economy.
Sparx Trading’s Look Back Look Ahead Magazine
Providing accessible DIY investing news by going to the source
A one-stop resource for self-directed investors, from newbies to seasoned traders, Sparx Trading provides valuable information on the latest news, up-to-date promotions, and educational material within the Canadian online brokerage space.
Seeing a need for unbiased, straightforward information for Canadian self-directed online investors, Sparx Trading was born and became Sparx Publishing Group’s first marketing case study.
Look Back Look Ahead is Sparx Trading’s one-of-a-kind publication and magazine adaptation of the Look Back / Look Ahead content series. The series offers in-depth articles written by senior executives from Canadian online brokerages, providing unique perspectives on the Canadian online investing space and frank advice. Each issue also offers highlights from the previous year and previews what investors can look forward to in the coming year.
To create each issue, we start by reaching out to senior executives we would like to feature. Then, we design flatplans, copyedit articles, write additional copy, and design a cover that creatively depicts Sparx Trading’s signature bull and the bear characters in reimagined movie scenes.
Featured articles and digital companion series are posted on the Sparx Trading blog and each publication is accompanied by social media announcements.
Blog Posts
Galt Foundation
Leveraging Galt’s staffing agency expertise
Founded in 1998, Galt Foundation creates positive change by providing, promoting, and expanding employment opportunities for Americans with disabilities across multiple states.
Galt needed a trusted partner who could help them communicate their decades of experience and provide their audience with valuable content. Understanding the intricacies of communicating thought leadership, Sparx took on this work by writing copy, creating graphics, and publishing blog posts that we helped promote across their social media channels on time and on budget, with positive results for Galt.
Interview Confidence Tips for Workers with Disabilities
Sparx was tasked with highlighting Galt’s decades of expertise to create a blog post that would help individuals with disabilities build the confidence they need to excel at interviews.
A Guide to Disclosing Your Disability to Employers
We assisted Galt in crafting a guide to help individuals decide if they should disclose their disability during the hiring process and how to do so effectively.
Tips & Resources: Job Hunting as a Person with a Disability
We helped Galt compile tips and resources into a blog post tailored to meet the specific needs of job seekers with disabilities, so they can better navigate the employment process.
Whitepapers
Work With Us
Creating a job resource for diverse Canadians
Work With Us Foundation is a charity that provides employment opportunities for Canada's historically-excluded populations and connects employers with diverse, untapped talent.
When they wanted to boost their efforts in creating inclusive and diverse workplaces, Sparx was ready to rise to the challenge. We helped Work With Us create a diversity and inclusion white paper as part of their marketing collateral.
Designed and written by Sparx on time and on budget, the document was made available as a free download on their website and print copies were also distributed.
TPD
Developing a guide for diverse hiring practices in the mining industry
TPD is a recruiting and staffing agency that has provided workforce solutions for over 40 years across both the US and Canada.
When TPD wanted to help mining companies attract and retain crucial roles through essential diversity and inclusion practices, they turned to Sparx. Working alongside TPD, we created a guide for promoting diverse hiring practices in mining.
Delivered on time and on budget, this white paper became the centrepiece of a marketing campaign that TPD entrusted to Sparx, which included a landing page and paid advertisements.
Sparx’s Owned Marketing
Using our white paper to improve diverse, inclusive, and equitable marketing efforts
As a team of Canadian Aboriginal and Minority Supplier Council (CAMSC)-certified professionals in creating content to make the world better, Sparx crafted this five-step guide to help organizations begin or improve their diversity, equity, and inclusion (DEI) marketing performance and share their diversity story in the hopes of making their audience feel seen and heard while authentically expanding their reach.
Along with the white paper, we created a landing page and an email drip campaign to share our DEI marketing advice, with organizations downloading to learn more.
More Work
Championing Diverse Voices
Blog Posts / Social Media Posts
Thought Leadership
Magazines / Blog Posts / White Papers
Brand Awareness
Advertising Campaigns / Marketing Collateral / Visual Branding / Website Development / Tagline Development / Brand Guidelines
Contact Acquisition
Events / Search Engine Optimization / Advertising Campaigns
Analytics & Data-Driven Marketing
Monthly Analytics
Search Engine Optimization
Search Engine Optimization Growth
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