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Championing Diverse Voices
As a Canadian Aboriginal and Minority Supplier Council (CAMSC)-certified minority-owned and -led organization, we align our diverse set of experiences, backgrounds, and viewpoints with our clients’ needs to create innovative marketing solutions that amplify diversity and showcase unique perspectives.
Blogs
Galt Foundation
Sharing the stories of workers with disabilities
Founded in 1998, Galt Foundation creates positive change by providing, promoting, and expanding employment opportunities for Americans with disabilities across multiple states.
To better highlight the significant value of employees with disabilities, Galt needed a trusted partner who understands the importance of championing historically excluded and underrepresented voices.
Success Stories Series
As part of our engagement, we helped Galt Foundation create a series of blog and social media posts that told the stories of individuals with disabilities who have found success in the workplace. We gathered information from interviews, crafted compelling narratives, and designed clean, uniform graphics to tie the series together. Delivered on time and on budget, these blog posts serve as evergreen content for Galt for their various marketing channels.
With these blogs, Galt was able to achieve:
- Authentic evergreen word of mouth. These blogs provided Galt with a powerful platform for demonstrating the effectiveness of its employment program and encouraging job seekers with disabilities to apply.
- A more humanized brand. Putting real faces to Galt’s services, this blog series made the brand feel more accessible for future job seekers with disabilities who may see themselves in the stories.
- Deepened audience engagement. By sharing these blogs through its channels, Galt was able to connect with its audience in a unique and personal way.
Sparx’s Website
Amplifying diverse voices on Sparx’s blog
Not only do we help clients champion diverse voices and perspectives for their owned channels, we leverage our blog page by featuring content from individuals and organizations representing historically-excluded communities.
QMUNITY – Providing Safe Spaces for LGBTQ2SAI+ People
From the pages of our publication, Make The World Better Magazine, Sparx created a blog post that amplifies the story of QMUNITY, a 2SLGBTQAI+-specific resource and community centre in British Columbia that’s on a mission to provide safe and welcoming communal spaces. We paired this post with a social media push across our channels.
Social Media Posts
The Canadian Securities Exchange
Highlighting diversity and inclusion initiatives in the capital markets
The Canadian Securities Exchange (CSE), also known as the Exchange for Entrepreneurs, has a goal to provide public companies with a combination of cost-efficient access to capital markets and exceptional service. A trusted partner of the CSE since 2014, Sparx has helped create and deploy numerous social media posts that champion the CSE’s increasing recognition of diverse voices and highlight their diversity and inclusion (D&I) initiatives.
Asian Heritage Month: Bringing Diversity to Wealth Management
For an Asian Heritage Month edition of the CSE’s The Exchange for Entrepreneurs Podcast, hosted by Phillip Shum and featuring Anish Chopra, Sparx created the graphics and copy for the social post and assisted in editing the podcast’s audio and video.
Pride Month: Gaingels
For Pride Month, we helped the CSE spotlight Gaingels, an investment syndicate that supports and represents LGBTQ+ entrepreneurs and their allies in the venture capital space, by creating graphics and copy that were presented across the CSE’s social media channels.
Exchange for Entrepreneurs Podcast: Indigenous Reconciliation
To aid the promotional efforts of the Indigenous Reconciliation episode of CSE’s The Exchange for Entrepreneurs Podcast, hosted by Barrington Miller and featuring Paul Rice and Michael Perron, we assisted in audio and video editing and created social posts. The podcast shines a light on Indigenous views of business and how Indigenous groups and non-Indigenous corporations can approach mutually beneficial partnerships.
More Work
Championing Diverse Voices
Blog Posts / Social Media Posts
Thought Leadership
Magazines / Blog Posts / White Papers
Brand Awareness
Advertising Campaigns / Marketing Collateral / Visual Branding / Website Development / Tagline Development / Brand Guidelines
Contact Acquisition
Events / Search Engine Optimization / Advertising Campaigns
Analytics & Data-Driven Marketing
Monthly Analytics
Search Engine Optimization
Search Engine Optimization Growth
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